Leading Graphic Design Jobs in Kenya
Graphic design is among the most marketable careers in Kenya. Ikigai college of interior design is one of the most profound school in Kenya, that offers quality training in graphic design that paves way to vibrant graphic design jobs. Graphic designers entails various jobs that includes creative director, art director, production managers, visual journalists, visual image and many others. Graphic designers are responsible of communicating brand ideas with use of visual elements that are captivating to clients.

They perform this task with use of hands or computer aided software. Graphic designers are required to create different mediums that includes magazines, brochures, advertisements, and corporate reports. Ikigai college ensures graphic designers has the ability to combine technology and creativity to communicate different ideas. It is necessary for graphic designers to understand different visual elements to create artistic effects and ideas.
If you are interested in graphic design, this article will guide you on different jobs under this profession.
Typical jobs of graphic designers
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Graphic designers
Graphic designers are responsible for creating impressive visual elements that draws clients interests. Graphic designers may work well as freelancer or under a contract in this industry.
Ikigai college ensures all their designers are engaged in industry attachments to understand this profession better. They are focused on approaching clients, creating design schedule and budget. It needs a strong work ethic in order to convince clients, manage budgets, pitch projects, and observe deadlines.
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Creative director
Creative designers is senior positions that needs several years of experience. Ikigai college undertakes occasional site visits that helps it’s students relate classroom knowledge with real workplace environment. Creative designer acts as overseer of the entire project, product campaign, and company.
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Web designers
Web design is a typical field in graphic design wide range of options and better pay. Ikigai college has a team of proficient designers in this industry who helps students understand Web design.
Web designers are responsible for communicating with clients by developing design elements that conveys intent message. They also collaborate with business analysis’s, marketers, programmers, and writers to create successful websites.
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Brand identity developer
Just like packaging director, brand identity developer are aimed at improving and marketing different brands. Ikigai college of interior design helps it’s students understand vast field of graphic design that includes Brand identity developer.
Brand developer is responsible for ensuring increased market coverage and better reputation for a given brand. They accomplish this role by developing aesthetically appealing brand name, color themes, and packages. Brand developer collaborates with other profession to ensure improved brand identity with use of typography, color themes, and different visual elements.
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Art director
Art director are experienced individuals with several years of experience in this field. Ikigai college mentors highly proficient designers who can rise to art director within a few years of experience. They are responsible for guiding and leading team members in creating different elements in graphic design projects.
It is role of graphic designers to assess overall design projects that includes design themes, advertises, marketing campaigns, and various creative projects.
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Packaging designer
Packaging designers aims at improving brand through brand packages. Ikigai college of interior design gives it’s students a glimpse of packaging design that may help them expound in this area. They have to assess clients expectations and choose the best packages that will draw prospective clients.
Packaging designers are focused on many things that includes ease of opening a package, environmental considerations, and appearance that needs to match companies brand. Packaging designers needs solid understanding of design and prior specialization in creating product packages.
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Visual image developer
Nowadays, demand for visual image developer has increased rapidly. Apart from basic graphic design, ikigai’s graduates can also perform as visual developers. Visual developers are hired by television and video production companies as motion graphic designers.
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Visual journalists
Visual journalists are responsible in creating ads, sequence, and video clips with use of visual elements. Ikigai college has well curated curriculum that covers different spectrum of visual elements that are applicable by these journalist in communicating given ideas. They are mostly engaged in production industry that includes radio, television, and social media platforms to communicate different messages.
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Logo designers
Logo designers acts as advertisement agencies that publish companies slogan, mission and vision. Logo designers plays vital role in improving companies brand and attracting vibrant clients.
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Broadcast designers
Broadcast designers are responsible for communicating messages with use of audio aids. They are typically engaged in creating ads, and video clips that communicates certain messages. On the job market, we have several broadcast designers who are alumnus of Ikigai college of interior design.
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Art production manager
Art production manager are responsible for maintaining and improving companies brand. Ikigai college educates it’s students on production and packaging designs that are aimed at improving company’s brand. They develops product packaging that attracts potential clients. Production manager develops appealing designs with good color choice that helps to enhance and maintain brand.
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Interface developer
Interface developers, are web developer who enhance user experience. They are responsible for ensuring easy and speedy software use in design field.
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Content developer
Content developers are responsible for increasing market coverage with use of written words, and visual images. Ikigai college ensures it’s learners are able to create appealing content that helps clients understand given organization or company better. They are hired by companies to draw prospective clients with use of different elements that communicates intent messages.
Duties of graphic designers
Creating illustrations, original images, and visual elements
Graphic designers are required to create and communicates ideas with use of various images and visual elements. With use of hands or computer software, they design different layouts that includes magazines, brochures, advertisements, and corporate reports.
Review different design of errors before printing and publishing
Graphic designers combines their knowledge and creativity to assess all design mistakes. After assessment, there are able to identify various mistakes and rectify promptly which is essential in graphic design profession.
Color selection, images, and typeface for use in layouts
Graphic designers are responsible for selecting size, color, type, font for use in layouts. They also needs to consider headings, headlines and work out with different elements in their design projects.
Present design concepts to clients or directors
Graphic designers use different design concepts to achieve artistic effects and ideas that meets clients expectations.
Use photo editing and layout software to create designs
Graphic designers passion of arts and classroom knowledge helps them in use of different software to create designs. Ikigai college educates graphic designers on all design and photo editing software useful in this profession.
Incorporate expected changes from art directors and clients to final designs
Graphic designers are required to involve clients in their design projects this helps them to undertake their projects successfully. Consequently, art directors helps to give direction on graphic design budget, schedule, and clients expectations.
Required skillset of graphic designers
Good computer skills and knowledge. Graphic designers needs to possess excellent IT skills especially in photo editing and design software.
Creativity and innovation. Graphic designers are passionate individuals with eye on design.
Time management skills. . Graphic designers need to observe time. Ikigai college educates graphic designers on how to work under strict deadlines.
Strict adherence to details. Graphic designers needs to observe prior attention to details in order to meet clients expectations.
Good understanding of latest software and trends. Having knowledge on current trends helps graphic designers model up to date designs.
Firms that hire graphic designers
- Internet and software companies
- Television and video production agencies
- Corporate branding
- Advertisement agencies
- Manufacturing companies
Final Thoughts
Graphic designers plays vital role in marketing and branding companies. It is fast growing career with wide range of career options that includes art director, web designer, creative director, visual journalists, broadcast designers, interface designer, logo designer, brand identity developers, visual image developer, and many other. Due to vast growth in technology, demand of graphic designers is increasing rapidly.
Graphic designers have various roles and responsibilities depending on their workplace, and specialty. In most cases, they engages clients and art directors to determine they different design needs.
Ikigai college educates designers on use of computer software to develop impressive visual elements that helps improve companies brand and market coverage. Graphic designers use typography, images, and colors to develop websites, magazine covers, signs, logos, and social media posts.
Therefore, graphic design is a fulfilling career with wide range of jobs that allows for growth and development.